JWT Costa Rica has relaunched cat food brand SuperGato with a package redesign that seems to take a cue from the feline population. Based on the insight that cats are crazy about boxes, the agency thought up the idea to switch SuperGato’s traditional bag into a cat-friendly carton that kitties can play with once they’ve had their fill of the chow.
Source: vimeo.com
Feline instinct turned into packaging
Source: vimeo.com