HONEST WINES: A wonderful branding and packaging for a line of Croatian wines uses touching messages on the labels to connect with the audience. Wrapping paper conceals the bottles that once unwrapped reveal small, unspoken truths on the labels.
Thousands of Croatian winemakers struggle for their audience. The goal was to to uniquely position and introduce Matković wines using only marketing tools of a family business. Matković wines are produced with care using high quality grapes, they are fair-priced and undeceiving in communication. Honesty best describes the way Matković family approaches their business so there was only one possible solution: to create honest wines.
More info: behance.net
Honest wines
Wrapping paper conceals the bottles…
Once unwrapped bottles reveal small, unspoken truths on the labels.
“We finished a bottle of cabernet franc. I hugged my old man. Maybe it’s time I forgive him – he did the best he could.”
“We finished a bottle of cabernet franc. I hugged my old man. Maybe it’s time I forgive him – he did the best he could.”
“My girlfriend is a bit shy, but when she drinks chardonnay, she does things that make me blush.”
“My girlfriend is a bit shy, but when she drinks chardonnay, she does things that make me blush.”
“She leaves tomorrow. Still, I burried my face in her lap and wished the morning would never come. I blame sirocco and frankovka barrique.”
“She leaves tomorrow. Still, I burried my face in her lap and wished the morning would never come. I blame sirocco and frankovka barrique.”
“Pinot noir made me tipsy so I told her I loved her and gave her the last bite of my steak.”
“Pinot noir made me tipsy so I told her I loved her and gave her the last bite of my steak.”
“You said we can be friends. I took a sip of sylvaner and imagined what life would be like if we never met.”
“You said we can be friends. I took a sip of sylvaner and imagined what life would be like if we never met.”
“Frankovka stain on my beige dress reminds me of you. While we were running towards your apartment, I wonder has it occured to you that the glass didn’t just happen to fall”
“Frankovka stain on my beige dress reminds me of you. While we were running towards your apartment, I wonder has it occured to you that the glass didn’t just happen to fall”
