Fancy a bit of horseradish in your Mac 'n' Cheese? Or what about coffee in your Spaghetti Bolognese? Sounds a bit twisted - but that's the whole idea behind Sainsbury's "Twist Your Favourites" campaign, which we were asked to create some artwork for.
With six key ingredients to play with, we got stuck in creating some bespoke typography which would feature in the campaign's digital adverts. We knew we wanted to produce something mouth-watering (literally!), and for there to be a connection between the type and ingredient.
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